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Upward trend: Investment in Colombia is picking up steam as it returns to pre-pandemic levels

Press Release

• Activity among individual investors has increased by 60% in recent years, as they seek new ways to diversify their portfolios and boost returns.
• Meanwhile, VT Markets participated in the Wealth Expo in Medellín, where experts emphasized the importance of making informed decisions, managing risk, and strengthening financial literacy amid market volatility.

Bogotá, June 2026. Driven by digitalization and new financial platforms, trading and investment in Colombia have grown significantly over the past decade. In early 2026, the Colombian Stock Exchange reported that the country’s capital market closed out 2025 with a solid performance, reaching trading levels comparable to those seen before the pandemic and recording significant growth across the main market segments compared to 2024.

Compared to 2024, there was a notable increase in activity by brokerage firms trading on their own account (+131%), pension fund managers (+67%), foreign investors (+48%), and individual investors (+60%).

These figures demonstrate that Colombians are seeking options for diversification and financial returns. More than 5 million Colombians currently engage with digital assets and virtual platforms. Monthly inflation, interest rates, and the devaluation of the peso are the main factors driving those seeking new ways to invest.

Furthermore, by April 2025, the Colombian Chamber of E-Commerce reported that around 6 million Colombians use cryptocurrencies or a platform related to crypto assets, positioning the country among the top five economies in the region for crypto usage and within the world’s top 35 in terms of adoption of these digital assets.

The challenges, but also the growth, are mirrored across the region. On the one hand, there is evidence of sustained progress in financial inclusion, which has grown by 24% from 2021 to the current year, alongside a boom in retail trading and crypto assets. On the other hand, gaps persist, such as low stock market penetration and a challenging macroeconomic environment, with regional GDP growth projected at just 2.1%.

Wealth Expo Colombia 2026: The Keys to Strategic Investing

This trend was evident at the Wealth Expo Colombia 2026 event, held in Medellín, which drew more than 3,000 attendees. There, experts from the financial sector analysed how investors are adapting to the current period of economic uncertainty in Latin America.

During the event, the importance of making informed and strategic decisions during times of high volatility was emphasized. Jonathan Vargas, Regional BDM & Team Leader at VT Markets, stated during the event: “The Latin American investment community is growing at a truly exciting pace, and Wealth Expo Colombia is proof of that momentum. At VT Markets, we don’t just want to be a platform; we want to be a partner in people’s financial journey.” He added: “If this event has helped even one person rethink how they approach the markets—moving from reacting impulsively to investing with intention—then we have fulfilled our mission. This is precisely why we are here, and this is just the beginning in this region.”

The event also featured the presentation “Trading and Investments: Outlook for Growth in the Region,” led by Francy Gómez, Latam Team Lead at VT Markets. Gómez highlighted the importance of having a clear and realistic budget, sharing practical recommendations for building an effective one. For her part, Nataly Venegas, LATAM Team Leader, led the workshop on “chartism in action,” a branch of technical analysis that studies historical price behaviour through charts to identify recurring visual patterns and attempt to identify structural formations that indicate where the market is headed.